---
title: "Privacy Policy"
description: "Learn how Adlea AI collects, processes, and protects your data through our behavioral lead capture platform."
lastUpdated: "March 27, 2026"
---

At Adlea, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you use our adaptive lead capture platform.

## 1. Information We Collect

Adlea collects data that helps us provide a better lead capture experience. This includes:

- **Explicit Data:** Information you or your leads provide in form fields (Name, Email, Industry).
- **Silent Data (Behavioral):** How users interact with forms (mouse movement, scroll depth, typing velocity).
- **Technical Data:** IP address, browser type, and device information.

## 2. How We Use Behavioral AI

Our AI processing happens in real-time to personalize the form experience. We do not use this behavioral data for external advertising purposes. It is exclusively used to:

- Determine user intent and adapt form paths.
- Score leads based on interaction quality.
- Sync insights directly to your CRM (HubSpot, Salesforce).

## 3. Data Retention and Security

We employ enterprise-grade encryption for all data at rest and in transit. Behavioral data is anonymized unless linked to a submitted lead profile. You remain the owner of all lead data captured through your account.

## 4. Your GDPR/CCPA Rights

Under applicable laws, you have the right to access, rectify, or erase your personal data. To exercise these rights or for a Data Processing Agreement (DPA), please contact our security team at **privacy@adlea.co**.

## 5. Updates to This Policy

We may update this policy periodically to reflect changes in our technology or legal requirements. Significant changes will be announced via our dashboard or email.


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